Audits/SEO

Audits/SEO

Audits/SEO

Audits/SEO

Site Audits & SEO

Does your site need a bit of finessing? Site audits can put the shine back on.

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A site audit is a deep dive into your website's inner workings.

Site Audits: A Comprehensive Review

Site audits thoroughly examine and evaluate your website's components, functionalities, and performance metrics. Think of it as detective work that systematically reviews your website's structure, content, design, code, and other relevant factors to assess its effectiveness, efficiency, and alignment with your specific objectives or standards.

During an audit, various aspects of the website will be scrutinised. Here are the usual steps:

Design and User Experience

Your site's visual design, layout, navigation, and overall user experience are evaluated to ensure they are intuitive, engaging, and conducive to achieving your desired goals.

Content Quality and Relevance

The quality and relevance of your website's content are assessed to ensure alignment with your target audience and business objectives. This includes reviewing the accuracy, clarity, and comprehensiveness of the content.

Technical Performance

Your website's technical performance plays an important role. Not only is it essential for your users to feel engaged with a 'snappy' site, but it is also vital for maximum optimisation and better SEO ranking. Areas such as loading speed, responsiveness, browser compatibility, and adherence to web standards will be analysed, and areas requiring optimisation will be updated.

Search Engine Optimisation (SEO)

Your website's SEO performance is evaluated to assess its visibility and ranking in search engine results pages (SERPs). This involves analysing keyword usage, meta tags, site structure, and backlink profiles.

Accessibility

Your website's accessibility is assessed to ensure that people with disabilities can use it effectively. This includes evaluating compliance with accessibility standards such as the Web Content Accessibility Guidelines (WCAG).

Security

The website's security measures are reviewed to identify potential vulnerabilities and ensure adequate protection against cyber threats, data breaches, and other security risks.

Performance Analytics

Data from web analytics tools are analysed to gain insights into user behaviour, traffic patterns, conversion rates, and other key performance indicators (KPIs). This helps identify areas for improvement and optimisation.

An audit provides valuable insights into its strengths, weaknesses, and opportunities for improvement.

You'll be presented with a detailed report covering the areas addressed above and the options for carrying out these changes. Rest assured, conducting a website audit is a routine check and a strategic move towards enhancing your website's performance.

An important note: I work primarily in Webflow. If your existing site is built using a platform other than Webflow, I recommend migrating your site over. Migrating your site will allow it to be maintained easily and, most importantly, allow you and your team to update it far more quickly. Migrating your site to a different platform may seem daunting, but it is generally straightforward, depending on your site's existing functionality.

In my many years of designing and building sites, Webflow has been the most stable, secure, and future-proof platform—it seems to keep all parties happy.

If you're looking for in-depth analysis, get in touch.

For enquiries, please schedule a video call or get in contact.