What is Webflow?

What is Webflow?

What is Webflow?

What is Webflow?

Why you should consider using Webflow as your digital platform.

Anyone should be cautious about choosing the right platform for their website. After all, it has to be reliable and easy to maintain.

To help you make an informed decision, here are some insights into why Webflow could be the ideal choice for your next digital project.

Having used many platforms over the past two decades, Webflow has shone far brighter in terms of usability for both the developer (me) and, more importantly, you, the client. With Webflow, rarely do clients need to get in touch to say they are having issues with their website or are unable to update and amend it themselves. This contrasts with my WordPress days, or 'WoePress,' as it is known by some. Although still a leading platform, reliability issues persist, constant updating to deal with plug-in fixes and bugs is required, and an unintuitive and cumbersome client editor can be arduous.

You may also be aware of platforms such as Wix and Squarespace. Both are competent platforms that have gained popularity for their ease of use; again, I have used them. However, they are ultimately limited in customisation. You are confined to predictable, template-driven layouts, and the scalability of your site is limited should you wish for greater functionality down the road—it is guaranteed you will need it, even if you can't envisage it now!

Different Strokes for Different Folks

While every client has distinct requirements, they can usually be categorised by their level of technical understanding and what is entailed when designing for the digital medium. I guide you throughout this process.

Design and Development Are Two Separate Entities

Firstly, design should be seen as separate from development. While the two have to work in harmony, letting technical limitations dictate a digital design should be avoided. This is not to say a robust design system isn't needed. Layouts must be fluid yet consistent and responsive to accommodate the various platforms they are viewed on. Therefore, defined style guides and robust design systems (often terms used interchangeably but are actually different from each other) must be consistent and ubiquitous. But let's put design aside for the moment and demonstrate why Webflow is an outstanding development platform, whether you are technically aware of it or not.

Editing and Maintaining Your Site

Every client will want a visually appealing website that functions well—that is a given. However, where you host your site should be carefully considered. You need to be able to maintain, update, and amend your site quickly. This is a primary pain point for clients who cannot manage their site without the need to reach out. Webflow offers a great solution with one of the most slick Client Editors, enabling you to modify content, replace images, or address significant branding alterations without relying on external assistance. This not only saves you time but also reduces costs.

For my clients, this has been a game-changer. No longer are they faced with a steep learning curve, understanding how to make changes or fear of breaking their site or unintentionally adjusting the formatting of a page. Its simplified interface gives you several tools to instantly manage and publish your website. Plus, as a 'content editor,' you can invite others on your team to manage your site, too. The Client Editor is supported on all significant browsers. Check out the YouTube video below, which details the Client Editor. (Ironically, you may find advertising for competing platforms before you get to the video in question).


Webflow powers hosting for major companies like Michael Kors, Dropbox, and Discord. When you publish with Webflow, your site is ready to handle traffic at any scale and location. Other hosting services rely on one server in one location, which means slow page loads — especially for visitors further from the server. These servers aren't built to scale with a growing site, risking a server crash with too many requests. Webflow Hosting is built for speed, scalability, and reliability.


Webflow offers hosting without the hassle, offering you reliable, scalable, fast, and secure hosting for your business — managed for you. Webflow champions 99.99% hosting uptime with uninterrupted momentum and peace of mind.

While staying on the Webflow platform for hosting is recommended, it is feasible to export the site to a preferred hosting platform.

Zero maintenance

There are no updates to run, packages to install, or capacity planning. Just publish your site and let Webflow take care of the rest.

Stellar SEO optimisation

Webflow allows extensive SEO optimisation and gives you fine-level control over SEO markup, indexing rules, redirects, and more. You can push any changes live without relying on engineers.

Image optimisation and compression

Webflow offers responsive image optimisation and compression. With easy conversion to WebP format (one of the latest image compression formats, similar to JPEGs and PNGs), for smaller file sizes and even more streamlined performance.

Automatic form filtering

No more manual spam cleanup: Webflow's automated system filters form responses for you.

Automatic backups

Your site is automatically backed up and can be easily restored to previous versions with just a couple of clicks.

Password protection

Password protect individual pages or your entire website to protect in-progress work or restrict access.


Webflow takes security seriously and maps its security program to industry standards. For the techies, It is also SOC 2 Type II, CCPA, and GDPR compliant, to name a few.

Traffic-surge ready

Webflow is equipped to handle high traffic volumes and can scale alongside growing site traffic.

SSL/TLS comes free

More tech talk—every site plan automatically includes SSL (Secure Sockets Layer) and TLS (Transport Layer Security). This means improved SEO (Search Engine Optimisation) for your site and no more customer security warnings.


Build, customise, and deliver fully localised sites within Webflow — and maintain domain authority with hosted subdirectories (like .com/es/).

App integration

Increase your site's functionality and extend Webflow's core capabilities with hundreds of Apps.

How much does Webflow hosting cost?

Webflow offers a lot of 'bang for the buck' compared to similar platforms. Yes, it is more premium than some platforms. Still, it comes down to how you value your company and whether you need a robust platform that is secure and probably the easiest to maintain compared to other platforms with less functionality.

At the time of writing, there are five price plans, ranging from Free to Enterprise. Which Plan you require depends on your requirements. We can go through this before starting your project.