Outbound Pro

Outbound Pro

Outbound Pro

Outbound Pro

Outbound Pro

Digital platform specialising in outbound marketing strategies where a business initiates contact with potential customers through various forms of outreach.

Digital platform specialising in outbound marketing strategies where a business initiates contact with potential customers through various forms of outreach.
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US digital agency Bent Liquid contacted me, with whom I have previously worked on several successful branding projects to devise a new brand identity for Outbound Pro.

The journey began with a meticulous brand strategy, delving into the company's core values, target audience, and competitive landscape. This in-depth understanding paved the way for developing a robust visual system, encompassing a carefully curated colour palette, typography, and art direction. These elements, in turn, informed the creation of a distinctive brandmark, logotype, and various applications of the brand identity. Minimal fluid shapes were used to inspire modernity and movement. The colour palette hints metaphorically at success (green) and trust (blue) but is displayed more vibrantly for a digital environment. Shapes move upwards, seeking a destination, signalling growth and positivity.

Deliverables

Brand Identity
Motion Design
Visual Design
Art Direction
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Create a digital product that performs like a superstar!

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